Streveler handles every aspect of the channel himself, from hosting and booking guests to uploading episodes and crafting thumbnails. “I’m doing everything myself, brother. This is a one-man show. It’s a lot of work and I’m learning a lot,” he said. “There will come a time when I have to outsource, but right now, as I’m building everything up and working to monetize it, it makes sense to get my hands dirty a little bit. When I do outsource, I’ll know what I’m looking for and what I expect.” He emphasizes the importance of maintaining total creative control as he grows the channel.
With a clear vision and established structure, Streveler has leaned on partnerships with various businesses and a network of supporters who contribute their time and expertise. “This is me. I’m going to get as far as I possibly can on my own,” he explained, noting that while he has collaborators, he is the primary driver of the project. He acknowledges the value of those who have excelled in content creation, even if he doesn’t come from a media background. “I’m a football guy, and I’m learning,” he added.
Streveler’s transition to broadcasting garnered attention from DAZN, leading to a contract to produce and host content for the platform. His YouTube channel will be featured on DAZN’s site, and he plans to cover both major leagues—CFL and NFL—for the foreseeable future. He sees growth opportunities as CFL media rights expand, increasing visibility in the United States, internationally, and across Canada. While acknowledging that the NFL represents a larger audience, he aims to maintain a strong presence in CFL coverage as well. “I want to continue with NFL content even if I’m broadcasting CFL material. I know I’ll be busy, but I prefer to be busy,” he remarked.
Streveler also weighed in on career paths for other players. He believes Davis Alexander, a standout quarterback for the Montreal Alouettes, should pursue NFL opportunities if they arise. “If you have the opportunity, you should go for it,” he advised. “The CFL will present chances, but the NFL may only call once. If you don’t take that chance, you might not get another.” His perspective reflects the reality many players face when weighing the potential upside of a leap to the NFL against the prospects in other leagues.
As Streveler builds his broadcasting brand, he continues to emphasize the importance of staying active and adaptable in the evolving sports media landscape. His approach—hands-on, relationship-driven, and media-forward—offers a blueprint for athletes transitioning from the playing field to the screen. The journey demonstrates how a former quarterback can leverage firsthand experience and a growing media presence to create opportunities beyond the gridiron.
