According to the video, the design draws inspiration from the club’s memorable European nights. The clip includes highlights from notable campaigns in Europe, aiming to evoke the club’s rich history in continental competition. For this season, the kit is set to be worn mainly in away fixtures during the Champions League, as the group-stage draw proceeds and opponents are determined.
The video ventured into lighter moments, depicting the jersey being engineered in a lab to emphasize precision, while intercutting with footage from historic European matches. One scene referenced Steven Gerrard’s famous strike against Olympiacos, among other moments, to connect the design to Liverpool’s European legacy.
Fans reacted in various ways to the choice of voiceover for the video. Some were disappointed that the narration did not feature a Scouse accent, opting instead for the voice of actor Owen Cooper. Cooper, a Liverpool supporter, is known for publicly expressing his passion for the club, but his Warrington origin means his accent differs from the local Scouse dialect. This sparked a discussion on whether a local voice would have felt more authentic to the club’s fanbase.
Several supporters commented on social media that having a voiceover with a Scouse accent would better reflect the club’s roots. Others noted the broader disconnect they perceived between the club and its audience, suggesting that local representation in promotional materials matters to fans. There was also mention of the broader concern that a spokesperson from outside the city could be perceived as a disconnect from the club’s heritage.
Despite the mixed responses to the promotional approach, there remains anticipation that the kit could become a fan favorite if the team achieves success while wearing it. If the players lift trophies in this design, supporters may look past initial criticisms of the campaign and embrace the new strip as part of Liverpool’s storied European narrative.
