Top college stars such as Fernando Mendoza, Arvell Reese, and Jeremiyah Love are expected to be among the early selections, but the No. 57 pick now carries a unique activation that could make the second round especially intriguing.
The initiative centers on branding around “Mr. 57,” including a custom red jacket inspired by Heinz and accompanying advertising promotions and social activations tied to the selection.
This year’s NFL Draft is taking place in Pittsburgh, a city closely tied to Heinz’s legacy and the sport’s major showcase, adding local resonance to the promotion.
The concept draws on Devin Hester’s own draft history, as the former Bears return specialist was selected No. 57 in 2006 and went on to earn multiple All-Pro honors across several teams.
Chicago’s Bears currently hold the No. 57 pick, though draft-night trades frequently shuffle positions, leaving open the possibility that another team could swap into or out of that slot.
Regardless of the outcome, the Mr. 57 honor adds a distinctive storyline to the No. 57 pick and the broader second round, heightening attention on which player will become the latest recipient.
