Supporters argue Brady possesses a tremendous offensive mind and should mesh well with quarterback Josh Allen, signaling continuity for an offense that has produced strong results the last two seasons. Proponents see a seamless transition that leverages Brady’s recent success in Buffalo.
One notable dissenting voice is former New England Patriots QB Brian Hoyer, who said he isn’t sold on the Brady hire. “I’ve always been a big fan of Josh Allen, but I’m not so sure about this Joe Brady hire,” Hoyer said on Up & Adams, adding, “That signifies they want to do everything to make Josh Allen happy. We know Josh loves Joe Brady.”
Brady’s path to the head coaching job is rooted in Buffalo. He joined the Bills in 2022 as a quarterback coach, moved to interim offensive coordinator after Ken Dorsey was let go in 2023, and was promoted to the primary OC for 2023 and beyond, building a strong working relationship with Allen.
The Bills’ hiring approach appears to have been influenced by Allen’s input. Dianna Russini of The Athletic reported that Allen would have significant influence over the next coach, underscoring the franchise’s intent to align the leadership with its star quarterback. Buffalo reportedly viewed Brady as a top internal fit, alongside other strong external contenders.
While some argue a veteran head coach might have offered more stability, promoting from within reflects the Bills’ confidence in Brady and their desire to maintain offensive continuity for a team that sits on the edge of a championship window. The risk, critics say, is the lack of prior head-coaching experience in a high-stakes environment.
Ultimately, the Bills’ decision signals a commitment to quarterback-centric leadership and internal continuity as they pursue a deep playoff run and potential Super Bowl contention. The coaching market will continue to evolve, but Buffalo has chosen a path built around Josh Allen and Joe Brady.