Buffalo Bills running back James Cook became the subject of online speculation during the team’s Monday Night Football win over the Minnesota Vikings after cameras showed a yellowish-brown mark on his pants. Cook denied the embarrassing rumors, joking on X, “This is wild, I didn’t s*** on myself.”
Rather than let the moment fade, Cook and Dude Wipes turned it into a promotional opportunity. The company quipped, “No matter what it was, we’ll wipe it up,” and Cook responded with a lighthearted post about sitting in yellow Gatorade during the game. He also referenced his performance with the hashtags “#107yds” and “#1TD,” and marked the post as an advertisement.
## Cook Delivers a Big Game Against Minnesota
The viral attention followed a productive night on the field. Cook recorded a season-high 31 carries for 107 rushing yards and a touchdown against Minnesota, giving the Bills a strong contribution on the ground.
He’ll look to carry that momentum into Sunday’s matchup against the New York Jets. The Dude Wipes partnership also gave Cook a way to connect with fans off the field, turning an unexpected online moment into a timely endorsement.
