In an Instagram comment highlighted by Women of the NFL, Taylor Brice—legal consultant and partner to Cardinals player Demontrey Jacobs—wrote: “I have met some phenomenal women through the NFL. He is more than just a player. We are more than just wives/girlfriends. The dynamic of how we support each other’s goals matters most to me.” Brice’s remarks came in response to a broader conversation sparked by Kelce’s critique of the culture that reduces women to a single label tied to their spouses.
The term WAG, short for “wives and girlfriends,” gained popular use after being coined by The Telegraph in 2002. Over time, critics have argued that it often eclipses the individual identities and accomplishments of the women involved. Kelce has repeatedly emphasized that women associated with NFL players should not be defined solely by their partnerships. She recounts experiences from the Philadelphia Eagles era, noting that many women in the organization pursued professional careers—law, nursing, education—and achieved significant success in their own right. Her message: women should not feel pressured to fit a reduced identity but should celebrate their own pursuits.
Kelce has consistently used her platform to challenge stereotypes. She discussed these ideas in conversations with prominent figures, including Michelle Obama, underscoring the importance of women supporting each other’s ambitions and maintaining personal accomplishments outside their relationships.
Beyond advocacy, Kelce has built a multifaceted career. She launched the Not Gonna Lie podcast in December 2024, leveraging the communications degree she earned from Cabrini University. Her work extends to community involvement, including a long-standing role as an ambassador for the Eagles Autism Foundation since 2019, where she assists with fundraising efforts to support individuals on the autism spectrum.
In addition to her advocacy work, Kelce has partnered with brands to promote body confidence and female empowerment. She participated in campaigns tied to body positivity and sports participation, emphasizing how important it is for young female athletes to express themselves freely in sports without worrying about appearance.
Kelce also highlighted the achievements of other prominent women linked to the NFL community. She singled out Brittany Mahomes, a businesswoman and wife of Chiefs quarterback Patrick Mahomes, praising her contributions to women’s sports and soccer in the Kansas City area. Other allies within the broader conversation include Sarah Jane Ramos, a real estate professional who publicly supported Kelce’s message.
The conversation around WAGs and women’s identities in the sports world continues to resonate with fans and athletes alike. In recent years, other public figures have weighed in on the topic, reiterating that a partner’s presence in professional sports does not define a woman’s entire career or worth. The ongoing dialogue aims to broaden the narrative and recognize the diverse achievements of women connected to the game.
This discussion reflects a broader cultural shift: fans increasingly want to know about the full lives and professional accomplishments of players’ partners, not just their relationships to star athletes. The movement advocates for recognizing women as individuals with their own goals, careers, and contributions, both within and beyond the sports world.
