Manning issued a formal apology via Instagram on September 15. He wrote: “In my press conference yesterday, I made an insensitive comment about an AI video. There is nothing funny about it. It’s easy to say I didn’t mean it, but I know my words and actions were hurtful to a lot of people. I do not take that lightly and am deeply sorry for that.” He added: “I specifically want to apologize to Holly Rowe for what she has personally had to deal with because of my comments. I have a ton of respect for her and appreciate her showing me grace in this moment. I need to do better and will be more thoughtful going forward.”
The apology followed Manning’s September 14 press conference, where a reporter asked about social-media edits from Texas’ 24-23 comeback win over the top-ranked Ohio State Buckeyes. Manning described an AI-generated video portraying Texas coach Steve Sarkisian making violent contact with Rowe as “hilarious.” The clip was circulated after reporter Evan Vieth shared it and later apologized for how it was presented. The AI edit stemmed from the September 12 sideline interview, and many critics argued that mocking violence against a woman was inappropriate, which underscored the necessity of Manning’s apology to Rowe.
Context and responses surrounding the incident highlighted ongoing discussions about the responsible use of AI-generated content and respect for media professionals. The episode prompted reflection on how easily edited footage can distort perceptions of real events and the importance of accountable commentary in sports journalism.
