Maxey’s design brief emphasized recognition without relying on the NB logo. He said the goal was to create an iconic look that’s identifiable as a New Balance shoe even without the “N.” He noted the 9060 silhouette as a classic NB starting point and worked closely with New Balance’s product team to blend lifestyle flair with basketball performance, aiming to look good and feel comfortable on and off the court.
In the win over Orlando, Maxey delivered a standout performance, logging 42 minutes and posting 31 points along with six assists, two rebounds, one steal and one block. The result moved the Sixers into the playoffs, where they’re set to take on the Boston Celtics in the first round.
Following the game, Maxey celebrated the milestone on social media, sharing excitement about wearing his own shoe and the dream-come-true moment of debuting the Maxey v1. The post highlighted the personal significance of reaching this signature line with New Balance.
Looking ahead, Philadelphia will travel to Boston for the playoff opener, with the Celtics drawing the assignment for a Sunday 1:00 p.m. ET tip. The series marks a fresh challenge for Maxey and the Sixers, who are hoping to build on their recent playoff history and advance deeper in the postseason.
