Sunday Night Football could move to a streaming giant, report says.

Sunday Night Football could be moving off NBC, as a new report suggests the primetime package may shift to a streaming giant to accommodate rising NFL rights costs. The discussion centers on Netflix potentially pursuing the SNF rights, with the idea that streaming reach and ad monetization would be a strong lure for the league and NBC alike. Analysts have noted that Netflix’s interest would be driven by the program’s ability to attract weekly NFL matchups and generate substantial advertising revenue, potentially reshaping how the league monetizes Sunday primetime.

According to industry observers, NBC is facing pressure from the high prices of NFL broadcast rights, which could make the SNF allocation vulnerable. Netflix is viewed as a bidder willing to offer aggressive terms to secure 18 straight Sundays of the best game each week, a move that could accelerate the streaming service’s ad-supported monetization strategy. A shift to Netflix would also intensify competition with Amazon Prime, which already has rights to Thursday Night Football.

Support for a streaming transition notes SNF’s significance as a premier NFL property and its strong audience draw. Proponents argue that moving SNF to a streaming platform could expand reach, deliver robust weekly ad inventory, and provide a competitive edge in the streaming wars. However, the prospect of losing network television access for Sunday night football raises concern among fans who value the traditional broadcast experience.

The 2025-26 season underscored SNF’s strong performance, delivering an average of 23.5 million viewers across NBC and Peacock, with several games surpassing 25 million. NBC reported record Peacock streaming engagement for SNF, highlighting the program’s marketing and production strengths. Still, industry insiders believe this momentum could be jeopardized if rights moves shift SNF away from network television.

If SNF were to move, a streaming partner could leverage the program to bolster ad revenue and weekly engagement, while NBC would need to reassess its primetime lineup and streaming strategy. The potential change underscores the NFL’s evolving broadcast landscape, where platforms compete to secure marquee games and maximize monetization opportunities across traditional and digital channels.

Overall, the possibility of SNF changing homes reflects broader tensions in NFL rights negotiations, with streaming platforms viewed as viable contenders for premium Sunday night content. Fans and industry watchers will be watching closely to see whether SNF remains a network staple or makes a landmark transition to a streaming giant in the coming years.