The campaign centers on cup-shaped Depend Guards, which target moderate to heavy leaks by fitting into close-fitting underwear and absorbing liquid quickly to keep skin dry. Sanders described the shift as a turning point, noting that using the product helped him reclaim his routine and confidence on the sideline.
medically, Sanders underwent a neobladder reconstruction using a segment of his intestine, requiring him to manually push urine through when necessary. This experience underscored the importance of practical, on-field protection for a head coach balancing health needs with intense game-day demands.
Throughout 2025, Sanders publicly discussed the challenges of incontinence, including nights when multiple product changes were needed and regular catheter use before games to ensure the bladder was empty. He framed Depend as a means to stay engaged in coaching and competition without sacrificing performance or dignity.
The collaboration has extended beyond a single ad: Sanders has used his substantial social media presence to raise awareness about bladder cancer, the realities of survivorship, and the normalcy of seeking protection when needed. He has emphasized that seeking care and using protective gear does not equate to weakness, but rather supports continued competition and leadership.
In August 2025, Sanders and his team explored practical accommodations, including the use of portable facilities near the sidelines to address sudden bathroom needs during games. A portable toilet branded by Depend was observed near the Buffaloes’ bench, reflecting a proactive approach to managing his condition without compromising performance.
Sanders returned to coaching at Colorado in the 2025 season after being declared cancer-free, though he continued to navigate urinary management and weight loss. The collaboration with Depend illustrates how athletes can integrate health considerations with competitive ambitions, reinforcing a message of resilience and ongoing optimization in high-level sports.
