The move sets the stage for negotiations ahead of free agency, with Pickens free to explore offers from other teams starting March 11. Dallas would have five days to match any competing deal, but signing a contract with another team would likely cost the Cowboys two first-round picks.
Dallas and Pickens will navigate a complex timeline: voluntary offseason workouts in mid-May, potential participation (or holdout) at mandatory minicamp in mid-June, and a pivotal July 15 deadline to finalize a long-term contract or decide on the tag’s future for 2026.
If no long-term agreement is reached by mid-July, Pickens would face a choice between playing on the franchise tag for roughly $28 million, restructuring a one-year deal, or sitting out the season. The calendar also includes late-July training camp and the start of the 2026 NFL season in September, with continued scrutiny over whether a new deal can be completed.
The franchise-tag decision preserves flexibility for both sides as they seek a path that rewards Pickens’ breakout production while allowing Dallas to manage its cap and maintain a competitive roster in the coming seasons. The saga will unfold through franchise-tag negotiations, workouts, and the looming mid-summer deadline that will shape the Cowboys’ offseason plans.