The poll’s findings suggest Swift’s lead is largely driven by older fans, with 8% of respondents aged 45-54 and 11% of those 55 and older choosing her. Among younger groups, Swift’s support is more modest, with other artists drawing stronger interest in the 18-34 demographics. The full cross-tabs were published by Vegas Insider.
Meanwhile, ongoing discussions about who should headline the halftime show have intensified after reports that Swift was rejected by Roc Nation founder Jay-Z, who oversees the event’s promotion. Industry commentary suggests Jay-Z is seeking “culture-defining” acts that push conversations forward, rather than acts perceived as simply confirming current fan preferences.
Jay-Z’s stance comes in the wake of recent Super Bowl selections, including Bad Bunny for Super Bowl 60, which was praised for its cultural impact but also sparked political debates. Rob Shuter, an entertainment-industry insider, says Jay-Z’s approach aims to redefine the halftime show’s identity beyond traditional popularity.
In the poll’s breakdown by age, Swift remains the top pick among both men and women, with 7.6% of respondents for each gender. Among male fans, Elton John trailed at 5.3% as the second choice, while among female fans, Adele placed second with 5.46%. Swift was the eight-team favorite for about a quarter of NFL franchises surveyed, including Kansas City, where fan engagement with Swift has been notably high.
The poll also revealed that younger fans favor Atlanta-based rapper 21 Savage more than Swift, with 10% and 9% support in the 18-24 and 25-34 groups, respectively. Despite these nuances, Swift held a clear overall lead, underscoring her strong cross-generational appeal among NFL supporters ahead of Super Bowl 61 on February 14, 2027, at SoFi Stadium in Inglewood.
