Campbell’s path to the Super Bowl runs through LSU, where he earned first-round buzz before becoming a top-four pick in the 2025 draft. The Patriots project him as a frontline anchor on the line, charged with keeping Maye upright as they chase a championship.
Ashlynn Nussmeier brings an NFL-family pedigree to the spotlight. Born August 26, 2004, she is the daughter of Doug Nussmeier—an NFL quarterback who was drafted by the New Orleans Saints in 1994 and now serves as the Saints’ offensive coordinator—and Christi Hebert. Ashlynn also has an older brother, Garrett, and a younger brother, Colton.
Garrett Nussmeier’s LSU ties run deep with Campbell, as Garrett played three seasons at LSU alongside Will Campbell. Campbell even protected Garrett during their time together in college, and Garrett publicly celebrated Campbell’s selection in the NFL Draft, highlighting the close-knit nature of their friendship.
A notable facet of their dynamic is how Ashlynn entered the picture. Garrett reportedly encouraged Ashlynn to get to know Will, a storyline that has unfolded into a high-profile pairing as they navigate the Super Bowl spotlight. Ashlynn has acknowledged family influence in her path, including messaging around their connection on social media.
Ashlynn’s professional background complements her public profile. She has experience as a partnership services intern with Playfly Sports and previously worked as a dance instructor. With a strong social media presence, she frequently shares moments from her life and supports Will’s career, positioning her to expand her brand on Super Bowl Sunday.