One of the biggest tests for that thaw is George Pickens, a top free-agent target this offseason. The Cowboys have not yet engaged with Pickens’ representative, according to sources cited by Calvin Watkins of the Dallas Morning News. Pickens, who posted career highs last season with 93 receptions for 1,429 yards and nine touchdowns after being traded from the Steelers, would be a significant addition for Dallas.
Watkins notes that Dallas’s recent contract approach has followed a familiar pattern that could complicate a speedy deal with Pickens. In 2024, CeeDee Lamb’s extension came only after a holdout, and Dak Prescott’s contract was finalized just before the season opener. Those deals ultimately set market dynamics that some fear could price Pickens out if action is delayed.
The Cowboys also face a potential friction point in Pickens’ representation. Pickens is represented by David Mulugheta of Athletes First, a figure Jones reportedly clashed with during last year’s negotiations involving Micah Parsons. The dynamic between the front office and Pickens’ camp could influence how quickly talks get moving this spring.
With the NFL league year opening on March 11, there will be competition for Pickens from other teams eager to add him. Dallas could consider using the franchise tag (roughly $28 million for a year), but that would likely be unwelcome to Pickens and could lead to a holdout. The club will need to balance urgency with a thoughtful approach to avoid undermining leverage or triggering a protracted stalemate.
Ultimately, Dallas’s ability to maximize the evolving front-office approach may hinge on taking decisive steps with Pickens sooner rather than later. Absent movement on that front, even improvements on the defensive side or a renewed free-agent strategy may not fully translate into the ceiling the Cowboys envision for next season.
